LinkedIn Is the Best Online Network for Lead Generation

by | Feb 26, 2016 | Nail the Sale

Most businesses and professionals have long since jumped on the social media bandwagon, though they’ve certainly experienced widely varying levels of success. LinkedIn was such a revolutionary network because it was the first to focus solely on professional networking over the more social aspects of the other sites out there. 

The site has held firm in its professionalism and remains the single best online network for converting connections into leads and finding new business. A HubSpot study found that traffic from LinkedIn converts into real leads 277{db95e0fd77ae6d141d4535e2bf7b464d98e4151322120f553d7786be9a7303be} more than traffic referred from Facebook or Twitter. In fact, LinkedIn’s lead conversion blows away rates from any other social media website.

Huge Advantages with LinkedIn

Professionals stand to gain so much from LinkedIn, provided they know how to make the most of it:

  • Grow your network with meaningful connections
  • Build real relationships with prospects and other people in your network
  • Gain direct access to decision makers
  • Pre-qualify potential buyers to target the highest quality leads
  • Easily introduce leads into your sales funnel
  • Enhance your personal and brand reputation 

Why LinkedIn?

Unlike more socially oriented sites, the people on LinkedIn are professionals who are there for professional purposes. Most people visit Facebook, Twitter, and other social media sites looking for entertainment, news, and distractions—yeah, even when they’re there on the clock.

LinkedIn has an entirely different dynamic. People—400 million of them—go there to build their personal brand and make connections that will benefit them professionally. For many, this means selling, but for most it also means buying. It’s a much stronger B2B atmosphere and people are in the right mindset, making the site a true goldmine for lead generation.

LinkedIn Training with Pici & Pici

We aren’t just talking the talk. We get most of our new leads from LinkedIn. We’ve learned the ropes and gone way further to develop proven techniques for finding the right people, sending the right messages, and profiting from new, positive relationships with other professionals.

Let us show you how to:

  • Use LinkedIn’s advanced search and filter capabilities to find the best leads
  • Go straight to the decision makers
  • Create a powerful profile
  • Enhance your professional reputation
  • Enhance your brand’s reputation
  • Encourage more prospects to come to you
  • Deal appropriately with online conflicts
  • Protect your privacy without limiting your exposure
  • Follow the rules and best practices so you don’t annoy people or violate terms of use

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