‘Out with the Old and in with the New!’

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The definition of crazy is to keep doing the same thing over and over and expect a different result.

If  the above statement is true then when it comes to sales,  there are a lot of crazy people out there who think they can keep using the same, tired old techniques and attain higher conversion rates in the coming year.

Those who refuse to improve their sales skills will miss out on the spectacular incomes they could be earning and many will quit sales all together.

In January, approximately one in three Americans resolve to better themselves in some way.

 Here are 6 game changing resolutions to increase your sales in 2015!

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Resolution #1 to Increase Sales – I RESOLVE TO MAKE MORE MONEY THIS YEAR.

Sounds a bit obvious doesn’t it? However, psychologically, those who only plan to maintain the status quo are 87{db95e0fd77ae6d141d4535e2bf7b464d98e4151322120f553d7786be9a7303be} more likely to lose market share than those who reach for higher profits. Take the time and be specific. How much more do you want to be earning by Dec 2015? _____ Now work backwards and determine the ‘nut to crack’ each month this year to be on target for your goal.

dgjResolution #2 to Increase Sales– I RESOLVE TO WORK WITH MY HIGHEST REVENUE PRODUCING CLIENTS AND SELL MY PRODUCTS/SERVICES THAT HAVE THE LARGEST MARGINS. 

Spend time defining your target market. Who would be especially receptive to purchase your most profitable products? Who is in a circumstance that is driving them to you? We are not suggesting to abandon the loss leaders that get folks in the door, but there are only so many hours in each day and so much of you to go around. Remember, it takes about the same amount of time and effort to sell an expensive product to an individual who knows they need it and has the cash on hand to pay for it as it does to sell an inexpensive product. The difference is the cash in your pocket when the transaction is over.

Resolution #3  to Increase Sales – I RESOLVE TO GET UP TO SPEED WITH TECHNOLOGY. 

  • Is your technology up to date? Technology is changing daily and becoming more affordable. Hardware and software you might not have been able to afford last year may be in your budget today.  Remember, you are your business. Don’t waste hours doing tasks that can be automated or subcontracted for a pittance. Investigate online companies, such as ODESK, who provide administrative services.
  • When is the last time your website was updated?  This should be done at least once per year or every time you have a new offering. Your website is your company’s ‘face’ that the world sees. Is your website easy to navigate? Attractive to your target market? Does it capture leads? Have video? Include testimonials? Start off the new year with a new look. It will energize your existing client base.
  • Does your social media reflect your company message? Perhaps I should ask, “Are you active on social media?” If not, make it a goal to either hire someone to help you or teach you how to do it yourself.

Resolution #4 to Increase Sales– I RESOLVE TO USE LINKEDIN FOR LEAD GENERATION. linkedin-logo

Sales professionals who do not use LinkedIn for sales are missing out on a flood of new leads and paying clients. Reaching decision makers is easier than ever. LinkedIn allows you and your team to broaden exposure to a larger audience as well as zero in on prospects.

Unlock the power of LinkedIn for your lead generation. Find out how quickly you  can begin to cash in with LinkedIn here.

Resolution #5 to Increase Sales – I RESOLVE TO FOLLOW UP ON ALL LEADS. 

Have a mountain of business cards or a large data base of prospective clients that you have not contacted personally? The operative word here is personally.  People do business with individuals they know, like and trust. This is called rapport. At rapport you gain loyal, repeat clients who produce quality referrals. Do you really expect to accomplish this with just  the occasional email blast? Make it your goal to book more face to face meetings and stay in touch via the phone.

business-2438567_2Resolution #6 to Increase Sales – I RESOLVE TO INVEST IN REGULAR SALES TRAINING TO IMPROVE MY SALES SKILLS AND MASTER THE PHONE FOR BOOKING APPOINTMENTS.

What will you do to stay at the top of your game? What books will you read?  What training will you invest in?  Are you a one person sales team? Consider a sales training course. Remember, sales makes you money.  There is no better investment for you and your team than regular sales training. 

 Grade yourself or your team in the following areas: 

  • Lead Generation & Prospecting ______
  • Following Up on Leads______
  • Using the Phone to Book Appointments ______
  • Presentation Skills______
  • Closing Skills______
  • Gaining Quality Referrals______
  • Follow Up______
  • Gaining Repeat Business_____

If you scored a “B” or lower in any of the items above, then it’s time to invest in training for you or your sales team. By training we don’t mean motivational rah-rah.  Invest in training that is focused on tactical sales skills. We recommend a program that trains tactical sales skills in the complete sales cycle and includes live telephone contacting coaching. 

 

Hey! You can get started improving your sales skills  right now with our 2 FREE on-line sales training modules!

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