4 Ways to Improve Your Email Marketing

by Dawn Pici | Jan 27, 2015 | Empowered Professional

Hello? Is anyone out there?”

Are your emails being ignored? 4 ways to get your emails read from Pici & Pici.

Our email accounts are constantly being bombarded by messages. Wouldn’t it be nice if more of them were responses to the emails we sent to potential clients? With all the email being exchanged on a daily basis, it is no wonder prospects devote little time to salespeople, especially with all the SPAM mail and Ads flying around. So how do you stand out? How do you make sure your prospect will read your message? Create email content that rises to the top of the stack!

1. Keep it out of the SPAM folder.

SPAM and junk filters are becoming more and more aggressive. Our email accounts are getting smarter about what to weed out. The key is making sure your email does not look like SPAM. Messages with attachments (especially large ones), lots of links, extensive marketing graphics, and other gimmicks are a target. Keep your prospecting emails simple and mostly image free, even in your email signature. These types of messages have a much better chance of reaching the inbox.

2. Keep it pertinent and client focused.

Few people care that your company has a long track record of success. Few people care about product features either, at first glance. Prospects are focused on their own problems. They want a solution. You have three seconds and one sentence to convince your prospect to read the rest of your e-mail. Give them a value proposition stating the benefits, results, and solutions you or your product provides. Make them want to engage with you! The point isn’t to tell them more about you. It’s to give them a strong enough reason to begin a sales conversation.

3. Make it fast and simple.

Your goal is to make your email not just sound compelling, but also look easy to act on. The easier it is, the more likely your prospect will read the first sentence, and then dive in to continue and respond to you.

The recipient is not likely to read the email if:
• More than three paragraphs long
• Includes a lengthy registration form
• Seems like it will involve too much time or attention.

Prospects are more likely to respond if you:
• Give them a clear specific call to action. Reply. Call. Click here. Register.
• Tell them what you want them to do using a simple sentence.
• Make sure the call to action takes only a moment or two.

4. Follow-up by phone

Get good on the phone. It is much harder to ignore or forget about an email if the sender calls you and asks you about it. It is not being pushy to call about an e-mail; especially if you are sending one in response to a previous meeting or inquiry. A call will most often make them at least open your email, which will allow them to see your captivating value proposition. And remember, 80{db95e0fd77ae6d141d4535e2bf7b464d98e4151322120f553d7786be9a7303be} of sales require at least 5 follow-up CALLS. Following-up on an email is a great excuse to make additional contact with a potential client.