Are you looking for the best reads to pack along on your 2016 summer vacation? There are some great books out there aimed to empower and renew your mind and business focus you can read while you relax on the beach. Dawn and Joe are always reading great material to further their skills and expertise in business, sales, and marketing and always have a great business reading list.
So bottom line…what is the Pici’s recommended business reading list 2016?
The Travelers Gift
“I love this book! If you haven’t read this New York Times best-seller you are denying yourself pleasure and personal growth this book has to offer. I highly recommend the audio version of this book, especially if you’re taking a road trip with the kids. Andy personally narrates the text, and as one of the best teachers and entertainers in the world, he presents the 7 decisions for success in a way that engages all ages.”
Looking for something about branding?
The Human Brand: How We Relate to People, Products and Companies
Chris Malone & Susan T. Fiske
“Joe and I have based the entirety of our training methodologies around building rapport. This book facilitates an in depth understanding of rapport. It also effectively demonstrates how the application of the warmth and competence theory can help companies and brands strengthen relationships with customers. In an age when social media can make or break reputations, there is no more important skill than the capacity to express warmth and competence in the market. Application of this simple, elegant theory offers incalculable benefits for every business.”
What about marketing and advertising?
The Buying Brain: Secrets for Selling to the Subconscious Brain
Dr. A.K. Pradeep
“This is, in my opinion, one of the most fascinating books on the market. Pradeep expertly addresses the topic of why people purchase and how to captivate and engage consumers through created advertising. The Buying Brain offers an comprehensive exploration of how cutting-edge neuroscience is having an impact on how we make decisions, both in buying and selling products and services. The book explains the science of enjoyment and answers the deeper questions on how this new knowledge can enhance customers’ lives. The Buying Brain gives you the key to:
- Brain-friendly product concepts, design, prototypes, and formulation.
- Highly effective packaging, pricing, advertising, and in-store marketing.
- Building stronger brands that attract deeper consumer loyalty.”
The One Thing
Gary Keller with Jay Papasan
“We are officially halfway through the year. Do you remember the resolution you made 6 months ago? Have you made progress towards the set goals? This New York Times best seller provides a step-by-step process for gaining focus and cutting down on distractions. Too often we find ourselves struggling to stay on task. According to a Russian proverb, “If you chase 2 rabbits you will not catch either one.’ Keller and Papasan deliver powerful information to sharpen focus and prioritize effectively, creating extraordinary results in every area of your life.”
But what about improved sales and business performance?
The Ultimate Sales Machine
“Chet Holmes is one of my favorite business strategists and has been called “America’s greatest business growth expert”. The Ultimate Sales Machine has been listed at #1 on Amazon books for sales. In this book, he provides a complete strategic plan of action for sales. Chet’s expertise in the business of sales will help readers transform a business from stagnant and unstable into a performing, money making force, regardless of the field or market. I think I have read everything Chet has ever written and this book is one of the essentials.”
Traction: Get a Grip on your Business
“Gino Wickman is an expert in leadership team development and empowering small business entrepreneurs. This book has helped Dawn and I develop a system for running our business and enabled us to break through to the next level of income. You’ll learn the secrets of strengthening the six key components of your business. It provides a practical method for achieving the business success you have always envisioned. As entrepreneurs we all face similar frustrations that pull us off track. It’s time to stop letting the tail wag the dog and applying the principles outlined in this book is a great way to do that.”
Investment into business starts with investing in yourself. As you lay on the beach or camp in the woods, take a few (or all) of these titles with you. Applying just a few of the principles will help you have a more productive fall and a strong finish to the year!